I’ll start by saying I’m not a professional in this field.
(If building a blog and website is something that you want further more in-depth support with, my incredible friend Ashley runs a course called Brand, Build, Blog. For more info, click here.)
I’m pretty sure I’ve started every single blog this way over the past little while, but the truth of the matter is that I’m not a pro at anything really. I’m just a super ambitious millennial who’s tried and failed and tried and succeeded at a lot of things. One of those things being blogging.
I started my blog four years ago, wrote a few blogs, then left my blog to hangout and wither away. I’d just on and blog during busy seasons or BOGO months but other than that it was left alone for a little while. Over the course of the past few months though, I’ve been diving deep into blogging and it’s been working.
I’ve been loving every bit of it and enjoying every second of diving deep into sharing my heart and knowledge with all of you. So thank you for reading!!
Here are my opinions on what I’ve learned after four years of running a blog:
Start a blog. Duh. There are tons and tons of websites out there to start a blog but my absolute favorite is Squarespace. It gives you the option to start a blog only template or a website with a blog (white is what I have). I also love Squarespace because of their incredible marketing + commerce options too if thats something you see yourself using in the coming months of years. Blogger + Wix are two others that are very popular!
Create a plan. What do you want your blog to be about? Early on in my blogging career, my blogs were simply posts that were too long for Facebook or Instagram. In the past little while, I’ve continued that by posting on social media and expanding more on a blog. Now, I strategically sit down and plan content based off of what my community is asking for. I get dozens of questions through social media, email or comments on blogs asking for further information on things. There are over 19 million blogs online, what are you going to talk about to set yourself apart? What are you really good at? Write about that. I've successfully built a MLM business as a millennial, so I talk about business tips AND lifestyle tips that my generation love. Establish yourself in a specific area. It will quickly create a fan base of like minded people.
Create an editorial calendar or at least have an idea of what you’re posting about and when. Let’s just say that this portion for me isn’t anything fancy. I bought a $4 sale agenda from HomeSense that has a full weeks view. It usually takes me one week out of the month to plan content for the following month and get the blogs posted. For me, given my plan of attack for my blog and my interests, I put out 2-3 posts a week. One on business, one on life and if I have the content, one on essential oils. If you chose to start a blog as a hobby, cool. But if you chose to start a blog as a business and want to capitalize on that, then you have to have an editorial calendar or at the very least, a plan. For me, I can’t write only when I’m inspired because I have no idea when that will strike. I have to schedule it in so having a calendar helps me HUGE. So, sit down with your calendar and a pen and get to work scheduling in what you want to write about and get to work writing!
Plan for photos. I’m so lucky to have a bestie who just so happens to be my photographer as well, but it wasn't always that way. Early on in my blogging and social media journey, my photos were hideous. No seriously, go look. Either hire a photographer seasonally if thats in the budget (you can find EPIC hobby photographers or students for $200 or less) and have an idea of your upcoming content and get shooting. If you’re going to take photos yourself, which I do ALOT, make sure to take your pictures without flash in front of a window (with indirect sunlight). Another top tip is to invest in presets. You can use these on the Lightroom app for free. I absolutely adore the Jillian Harris Presets. They’re beautiful and create a streamlined look on my feed and blog!
Create social media content to promote. Yay, your blog has started! Now it’s time to start promoting it and social media is an incredible way to do that. Build your brand and new blog up on a social media platform that you love.
Share with me if you start a blog along with the link so we can go and show you some love!!
PS: If you’re looking for a more in depth look into creating a website and blog, my friend Ashley is hosting an amazing course called Brand, Build, Blog. For more information, visit Brand, Build, Blog.